The café: not to be noticed, but remembered

“What is yet unpredicted has to consolidate into something obvious, so obvious that the guest may ask: for this you really needed an architect? Which indeed is the greatest compliment possible. After all, a café is not to be noticed, but remembered. It should be precisely to the point, and not annoy by pretentious ambitions.”

—Hermann Czech, in Christoph Grafe and Franziska Bollerey (Ed.): Cafés and Bars. The Architecture of Public Display; New York-London (Routledge) 2007, p. 94-96.