Matthew Rothenberg's "Unindexed" web project

From Matthew Rothenberg's portfolio, a beguiling publishing experiment:

Unindexed was a website that continuously searched Google for itself over and over. The moment it found itself in the search results it would irrevocably securely delete itself, making the precise instant of algorithmic discovery the catalyst of destruction.

The site was discovered by Google after 22 days on Tue Feb 24 2015 21:01:14 GMT+0000 (UTC) and consequently instantly destroyed. Prior to the automatic deletion it it had hundreds of visitors and dozens of contributions. No backups were kept.